Marketing with Meaning… and Results
Hi, I'm Rob Yoegel. I bring authentic passion, energy, and experience to companies and organizations of all sizes. Let's work together!
What you get
3 critical parts to your success
#1
Strategy
I start by learning your business goals and marketing objectives. This approach ensures you get what you expect and realize the full value of our collaboration.
Work with Rob →#2
Action
Whether you need website help, GEO/SEO support, social media services, copywriting and editing, leads, or something else, you gain access to 20+ years of experience.
Work with Rob →#3
Insight
Talk is cheap, so is marketing jargon you don't understand. You'll receive clear metrics that make sense so you know how you're doing against your specific goals.
Work with Rob →Meet Rob Yoegel
About me
As principal/managing member of Rojoyo Consulting, I bring a personal touch to every client interaction. My track record of success includes driving demand, new business, and customer retention while managing multiple priorities and delivering work on time and on budget.
Following a successful career in publishing and digital media, I've held marketing leadership roles at VC- and private equity-backed companies, independent businesses, and public-traded companies, where I've implemented innovative marketing campaigns and award-winning programs.
So, what is "rojoyo"? It's not just a catchy name, but a reflection of the commitment to my work. It's a combination of the first two letters of my first name, the first two letters of my middle name (Joseph), and my last name, symbolizing my dedication and personal investment in every project.
You're in good company
Partial client list
Kind words
What people say about Rob
Endorsed by marketers, leaders, and others at Resy, Akamai Technologies, PRINTING United Alliance, Warner Bros. Discovery, Content Marketing Institute, and more.
"
Rob's approach combines the best of quantitative and qualitative content-creation strategies without losing our distinct brand voice. In addition to being an excellent marketer, Rob's an all-round good person, which makes it a pleasure to work together.
Founder & CEO, Stadia Maps
"
Rob was able to point us in the right direction, change our content to better align with our industry, and modernize our website. I can't recommend him high enough.
President & Owner, Verbella CMG
"
Rob has a mix of tenacity and optimism that's rare. He tackles complex challenges with clarity, stays grounded in data, and still finds ways to bring energy and momentum to work.
VP of Venue and Product Marketing, Resy
"
Rob is a doer and easily takes ideas from concept through execution to market. He's a visionary, but what sets him apart is his willingness to get his hands dirty.
President, PRINTING United Alliance & NAPCO Media
"
Rob is a wonderful human being — someone you'd want in the boardroom making big-time decisions and at the bar enjoying a casual, insightful conversation.
Managing Partner, Brand Positioning Doctors
"
Rob is an experienced marketer and content producer who operates with a thoughtful, creative, and idea-rich hand while keeping the larger business goals in mind.
Manager, Subscription Acquisition & Optimization, Warner Bros. Discovery
"
When I think of the small pool of marketing superstars in the country, Rob Yoegel is firmly in that group.
Strategic Marketing Consultant, Red Lyon Consulting
"
Nobody cares more about delivering quality work or about making sure the messaging is right than Rob.
Sr. Marketing Programs Manager, BMC Software
"
He's the ultimate team player, willing to take on any challenge and consistently delivering amazing results. Simply put, Rob is a 'Rock Star.'
Global Customer Success Executive
"
Rob is a passionate, talented, and highly effective marketer and strategist.
Competitive Intelligence Analyst, Principal, Infor
"
Rob doesn't take things at face value but probes with really good questions, making the work better. A true partner in every project.
Principal, Harris Smith Consulting
"
I admire Rob's 'roll up your sleeves and get stuff done!' work ethic.
Sales Director, Amba
"
Rob is setting up content marketing processes that would be envied at even the largest brands around the world.
Founder, Content Marketing Institute & Tilt Publishing
"
Rob is an inspiring leader and an incredibly smart marketer. [He] is authentic, genuine, supportive, and so driven for results — his leadership left a mark on me. Any organization would be lucky to have Rob working for them.
Digital Marketing Manager, Akamai Technologies
"
Rob's approach combines the best of quantitative and qualitative content-creation strategies without losing our distinct brand voice. In addition to being an excellent marketer, Rob's an all-round good person, which makes it a pleasure to work together.
Founder & CEO, Stadia Maps
"
Rob was able to point us in the right direction, change our content to better align with our industry, and modernize our website. I can't recommend him high enough.
President & Owner, Verbella CMG
"
Rob has a mix of tenacity and optimism that's rare. He tackles complex challenges with clarity, stays grounded in data, and still finds ways to bring energy and momentum to work.
VP of Venue and Product Marketing, Resy
"
Rob is a doer and easily takes ideas from concept through execution to market. He's a visionary, but what sets him apart is his willingness to get his hands dirty.
President, PRINTING United Alliance & NAPCO Media
"
Rob is a wonderful human being — someone you'd want in the boardroom making big-time decisions and at the bar enjoying a casual, insightful conversation.
Managing Partner, Brand Positioning Doctors
"
Rob is an experienced marketer and content producer who operates with a thoughtful, creative, and idea-rich hand while keeping the larger business goals in mind.
Manager, Subscription Acquisition & Optimization, Warner Bros. Discovery
"
When I think of the small pool of marketing superstars in the country, Rob Yoegel is firmly in that group.
Strategic Marketing Consultant, Red Lyon Consulting
"
Nobody cares more about delivering quality work or about making sure the messaging is right than Rob.
Sr. Marketing Programs Manager, BMC Software
"
He's the ultimate team player, willing to take on any challenge and consistently delivering amazing results. Simply put, Rob is a 'Rock Star.'
Global Customer Success Executive
"
Rob is a passionate, talented, and highly effective marketer and strategist.
Competitive Intelligence Analyst, Principal, Infor
"
Rob doesn't take things at face value but probes with really good questions, making the work better. A true partner in every project.
Principal, Harris Smith Consulting
"
I admire Rob's 'roll up your sleeves and get stuff done!' work ethic.
Sales Director, Amba
"
Rob is setting up content marketing processes that would be envied at even the largest brands around the world.
Founder, Content Marketing Institute & Tilt Publishing
"
Rob is an inspiring leader and an incredibly smart marketer. [He] is authentic, genuine, supportive, and so driven for results — his leadership left a mark on me. Any organization would be lucky to have Rob working for them.
Digital Marketing Manager, Akamai Technologies
FAQS
Common questions
- Who is Rob Yoegel?
- Rob Yoegel is a marketing consultant and the principal of Rojoyo Consulting, with 20+ years of experience at startups, venture capital- and private equity-backed companies, independent companies, and large enterprises.
- What is Rojoyo Consulting?
- Rojoyo Consulting is the independent marketing consulting practice of Rob Yoegel. It offers strategy, hands-on execution, and measurable insight across services, including GEO/SEO, content, brand strategy, social media, websites, and lead generation.
- What services does Rojoyo Consulting offer?
- Marketing strategy, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO, website help, copywriting and editing, social media support, brand positioning, lead generation programs, and more for B2B and B2C companies.
- How do you engage with clients?
- Engagements are flexible: project-based work, fractional/ongoing advisory, or one-off audits. Every engagement starts with a no-risk, no-fee discovery call to understand your specific goals.
- What does the name "rojoyo" mean?
- Rojoyo combines the first two letters of Rob Yoegel's first name, the first two letters of his middle name (Joseph), and his last name, symbolizing his personal investment in every project.
- What do clients say about Rob Yoegel?
- Rob has been endorsed by leaders at Warner Bros. Discovery, Resy, PRINTING United Alliance, Akamai Technologies, Stadia Maps, Verbella CMG, Content Marketing Institute, and more. Joe Pulizzi, founder of The Tilt and the Content Marketing Institute, said, "Rob is setting up content marketing processes that would be envied at even the largest brands around the world." David Leskusky, President of PRINTING United Alliance, said, "Rob is a doer and easily takes ideas from concept through execution to market."
- How can I contact Rob Yoegel?
- Email rojoyo@robyoegel.com or use the contact form at the bottom of this website to schedule a no-risk, no-fee discovery call.
Contact
Let's talk
Use this form to schedule a no-risk, no-fee discovery call today or email Rob directly.
rojoyo@robyoegel.com →